An Introduction To Aspects For Black Hat SEO

 Examiner.com

Throughout my career as an SEO professional I have been subject to many ups and downs largely because of the changing behaviors of search results algorithms. But despite stiff challenges, I had managed to rank my client websites high up on Google, the foremost search engines like yahoo. This time, with the launch of Google Panda, as well as the master-stroke Google Penguin, the whole world of search engine optimization however went for the toss so when personally, it took at least several days to comprehend and accept the key setback that most my websites received with regards to all time row search page rankings.Thankfully, after doing sedate research work and implementing the feasible solutions on my sites, I started noticing significant surge inside their search rankings that otherwise took place to a historical low, similar to the share market with a bad day. The positive outcomes inspired me to talk about the key parts of my thorough research work with my readers and here I am with all the tidbits regarding Google Panda and Google Penguin that you can reap the benefits of.Google: Your Titanic ShipIf you happen to be desirous of popularizing your company, search engines like yahoo, preferably Google play an eminent role. However, Google is no magical wand that actually works according to your wish; perhaps it needs one to make persistent endeavors to draw quality backlinks or 'votes' in order to win high google search result pages(SERPs) rankings. In simple language, you can think about Google internet search engine as the Titanic ship which could allow you to sail across smoothly on the way towards gaining high ROI but at the same time, it would leave your company sinking within the mid when the search results tracks the inappropriate SEO techniques you've got adopted in order to meet your cause. Hence, it's essential to check out the golden rule, 'The more you use ethical white hat SEO techniques, better are your chances to win high rankings'.The Basic DifferenceLike ideal twins, both the algorithms meant to curb along the expansion of fraudulent links on Google inside their own respective manner. While Panda's versions emphasized on reducing the ranks of low quality sites and bringing into limelight sites that accompanied top quality content, Google Penguin aimed at clipping the wings of websites that go from the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or the SEO companies for the children, almost got a habit to violate copyrighted material. They copied original content from other sites and blogs to their own sites. None from the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to get prominent rankings whereas the original sites were made to bear heavy losses both in terms of rankings and business. Ever since 1998, Google kept on introducing varied algorithms to hold a check mark on these kinds of flawed activities but they ceased to produce any major difference. It was only Feb, 2011 if the search results came down heavily within the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in the Google's official blog post dated Feb25, 2011, published by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update is designed to reduce rankings for low-quality sites-sites which can be low-value add for users, copy content from other websites or sites which might be not very helpful. At a similar time, it is going to provide better rankings for high-quality sites-sites with original content and information like research, in-depth reports, thoughtful analysis and so on." (1st Image).Since then Google continued introducing fresh Panda updates using the most talked about one being Panda 3.5 which was released on April 25th. The latest someone to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released one more fresh algorithm while using name of 'Penguin' that geared towards curbing the websites leveraging illicit SEO techniques including cloaking, keyword stuffing, content duplicity and more, with the intention to get topnotch search page rankings. I would suggest that you move through these updates and manage your websites accordingly if one to wish to achieve prominent Google ranking.Targeting Spam, Not Over OptimizationOne month prior to the announcement of Google Penguin in the panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts talked about a search ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will likely be introduced in to the search engine results inside upcoming month or next couple of weeks. The purpose would be to 'level the playing field'. To give sites who have great content a better shot at ranking above sites which may have content it's not as great but do a greater job with SEO".However on April24th, with the launch of Penguin, Cutts clarified his statement by urging that it must be indeed the same update that they brought up but will not refer to the "over-optimization statement" that meant to target SEO. Danny Sullivan writes rolling around in its article about his conversation with Matt Cutts where the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the most effective description, since it blurred the difference between white hat SEO and webspam. This change is targeted at webspam, not SEO, so we tried to produce that fact more clear inside the article".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart with all the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused a number of other SEO professionals to panic all over the world at the same time. Evidently, difficulties with links arrived being among the main causes of this sudden drop as I determined within my researches. It would be worthwhile sharing those link-based factors together with you so that you may screw the points if your problems your end may also be somewhat similar.1. Lack of quality links from relevant sites: While wanting to be aware of exact basis for slashed rankings of my websites, I came across various articles that indicated not enough incoming links from sites of similar niche like a prominent cause of this flaw. Penguin values sites that muster quality backlinks from domains belonging to a similar vertical as that of yours. If you need to know about the diversity of your site's keywords or even the updated information of one's profile, then ahrefs and Open Site Explorer are two bankable tools in connection with this.2. Lagging behind in natural links: This is probably the most common problems being encountered by website owners after the inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma for example: Buying backlinks with identical anchortext: If you're purchasing links from your website with exactly same anchor texts then beware, because this practice violates Google's guidelines. The google search strictly opposes using paid links using the sole motive to advertise rankings as opposed to proving valuable because of its visitors. Spamming in content: Are you employing a gibberish user name that is certainly no more than a spam for Google? Do your comment signatures include exact match anchor-text? If for almost any or both of these questions you say Yes then keep in mind that, you might have a major reason to stress. Google considers these techniques since the most undesirable ones for their only intention is always to rank the url unnaturally for some pin-pointed keywords. Avoid links from forbidden sites: Care never to collect one way links from websites that is included with continuous pop-ups, harmful malware or spams. They are indeed a big letdown for Search Page rankings. Thankfully, I always kept distance from all of these links and following the update, I have even are more cautious and would suggest a similar for you personally at the same time. Guest posts: Yet again anchor-text comes into play and plays the spoilsport since most of web sites which may have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts that have nothing to do using the intended topic. 3. Extensive Use of Money Keyword:A money keyword is just the the one that assists you to earn money through high SERPs the ones often go to virtually any extent in making use of these keywords in the greed to attract exceptional benefits. After the link between Google penguin depicted a slump inside the SERPs to get a most of sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchor-text with those having words other than main keywords used as anchortext. The results were somewhat startling, as most of the affected websites consisted of money keyword for keywords in over 60% of links which provides way to negative SEO, a strictly prohibited by Google. The moral from the story is to switch to more meaning words for anchor-text which could assure respectable search volume rather than relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering a lot of link issues, it really is but likely that you get discouraged to the extent that you drop thinking about regaining the search page rankings. But this is often the stage where you should resurrect and encourage yourself to move with the topmost spot of Google SERPs. For sure, Link building isn't the same post Google Penguin but you can certainly still prove your mettle and are available out victorious. Here are some influential tips that can enable you to in your craved endeavor: Try avoiding anchor links with exact match: This strategy would require nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match anchortext. A better ploy would therefore be to focus on links with keywords emphasizing on the publicity want to advertise instead of on other links that contain non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent inside your backlink building efforts: Seems awkward but this strategy is a lot more planning to work within your favor. While you are doing building links having a definite monthly budget, it really is better not to follow a definite pattern. Google is smart enough to discern the constant growth in your paid links on daily, weekly or monthly basis. Penguin update terms by doing this of link building as unnatural which is not in any respect good for your site's health on the search engine. Hence, try to produce things as inconsistent as you can. Buy various paid links: If you are relying on paid links on your website's promotion, make sure you have variety inside your selection. I mean, it's good to possess links from all sorts of web sites whether small, big, with high PR or no PR whatsoever, with nofollow links etc. Links from Twitter, Facebook are also of high significance in this connection. How about investing on entire site/blog: If right now you have only purchased links from websites or blogs then to get a change, move a bit further and buy a whole website or blog. This particular effort would help save from getting in to the black listing of Google and alongside, is more likely to fetch you extended benefits in comparison to the hyperlink purchase. Be aware of 404 reports and 302 redirects: Information about 404 reports and 302 redirects is fairly helpful in identifying your internal links, log files etc. Check if your links are connected towards the active pages without going through 302 redirects.



A Strategy which Shares Easily: If you consider black hat SEO, you are unable to locate one single genuine indisputable fact that might be shared. White hat SEO helps with enhancing the page rankings of your respective website, branding in addition to networking with its real, indisputable and transparent strategies.



Then your off again starting a whole new site employing the same strategies. White Hat strategies begin really slow. And I mean ssllllooooowwww... But in the end achieve momentum and out last the others. The reason it is so slow can be your subject to search engines like google. Ever heard in the infamous Google Sandbox? Well experts say it could take any new site 6-12 months to emerge from it! You kidding me? I have to wait annually to find out ends in Google? Who has that sort of time? You? Definitely not me. I'm lazy and not that lazy. I have bills to pay for today, not next season. This is why many webmasters go with black hat instead of white hat.

It is very important to advertise products and services with the Internet presently. With everyone depending on online services, individuals are more interested in finding relevant information regarding the merchandise or service these are looking for. A Search Engine Optimiser?s role forms to get crucial once a firm is offered to provide services. Data needs to be aggregated judging by keywords, phrases and services offered. It also involves various marketing strategies like Display Marketing, Web analytics and ppc advertising. SEO analyses on certain aspects like what type of information individuals are searching for.

What Not To Do?

This may be the ethical way of performing SEO services. The advantage is the results generated such will prevail a bit longer. There are greater chances for any site to remain within the search engine result pages or SERPs. Most from the search engines depend upon the data given by white hat SEO for rankings. On the other hand, black hat SEO head for certain tactics that don't find compatibility with search engines. Some from the aspects utilised by black hat SEO are rewriting with the existing website written content. Additionally, unnecessary inclusion of keywords repeatedly known as keyword spamming is implemented.

Yes this could undoubtedly work in the event you are only following on from the short-term gains. Yahoo and google could still check out it in due course and you will guaranteeing that you will get penalized. You should check out any Black Hat SEO forum and you may recognize that most of the people who used this type of internet marketing are now stuffed with regrets. In lieu of earning there, they're down and here i am at zero because of performing it while using the easy way.

Financial Risks and Rewards of Brand Cleansing and Black Hat Techniques

E-commerce is really a billion dollar industry 'despite facing numerous economic downturns, it remains the fastest growing segment in the U.S. retail marketplace with 2010 sales totaling $166.5 billion. Nearly double growth rate to $254.7 billion is anticipated for 2013. 'This can be an impressive growth rate given e-commerce represents 4.28 percent with the total US retail sales' (White & Ariguzo, 2011, p. 134). Consumers increasingly look for the net to find specifics of companies, their leaders, to buy products, among other pursuits. Detailed info on various topics might be obtained from websites, social networks, press releases, emails, newsgroups, forums, and numerous other places. Unfortunately, brand cleansing and black-hat techniques (techniques to increase the ranking of your website) bring about dubious information on the internet, due partly, to some nonexistent or poorly managed content review process. Chen, XU and Whinston (2011) declare that 'Wikipedia provides content which may be misleading and even incorrect; while Amazon.com buyer's feedback could be manipulated by sellers or book publishers to boost a few, and Slashdot's commentators might post biased or useless comments, because some commentators could work for companies and produce purely promotional comments' (p. 238).

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